Brabantia Holding closes the year 2022 with a total turnover of more than 162 million euros*. This means that the Dutch interior design brand will retain its leading position in the market in 2022.
Tijn van Elderen, CEO of Brabantia: 'It was a special year with challenging market conditions in which we saw a sharp increase in raw material, personnel and energy costs. Nevertheless, we managed to achieve a balanced result by raising prices and keeping a close eye on costs. In 2022 we introduced the new on-the-go collection: Make & Take and launched over 196 new products and colors. The global economic outlook for the coming year remains challenging. We will continue to invest in our brand and innovation to further strengthen our strong position as an interior design brand in the coming years.”
HIGHLIGHTS 2022
Brand & Innovation
In 2022, 196 new products and colors were added to the range. The new Make & Take collection was launched in the summer of 2022: A new premium collection for food and drink on the go. The collection consists of a water bottle, lunch boxes in three sizes, a bento lunch box, a soup cup, breakfast bowl, lunch bowl, a salad bowl and a cutlery set. The ReNew bathroom collection, which includes a bathroom and shower caddy, shower wiper, scale, mirror and soap dispenser, has been expanded with the new color soft beige. In addition, the Sort&Go collection was expanded with new colors and a 20 liter stackable waste bin. In 2022, Brabantia also launched the new MindSet Collection with luxury toilet accessories.
Opening B.Home Valkenswaard
In June 2022, Brabantia opened its new sustainable head office 'B.Home' in Valkenswaard. Brabantia's new head office has been built with the utmost care for circularity and sustainability. The skeleton of the building is made of wood and the roof is equipped with a green roof and solar panels. A park has been created around the property and the interior of the building exudes a warm and open atmosphere, where people can easily meet. Informal workplaces, coffee corners and transparent facades in the building provide an optimal working environment for the employees of Brabantia and DutchDeluxes.
Plastic Recycling Award Europe and Cradle to Cradle Silver for StepUp pedal bin
In the autumn of 2022, the StepUp pedal bin was awarded the Plastic Recycling Award Europe 2022. The StepUp pedal bin is made from 91% recycled consumer plastic waste and is 99% recyclable. In 2021, the StepUp pedal bin already obtained the Cradle-to-Cradle certificate at Silver level. The Cradle-to-Cradle institute assesses products on material quality, material reuse, the use of renewable energy and CO2 management, water management and social justice. More than 1000 Brabantia products have already received the Cradle-to-Cradle certificate at Bronze level. Awarding these first Silver level certificates is in line with Brabantia's objective: 100% circular design by 2035.
Integration Spanish Food Enjoyment brand Lékué
Brabantia Holding, the parent company of the international interior design brand Brabantia, acquired the Spanish brand Lékué in December 2021. In 2022, Brabantia started integrating the Spanish brand. The brand name Lékué will be maintained. The acquisition of Lékué offers synergy benefits for Brabantia in the field of sales and logistics in Southern Europe.
About Brabantia
Brabantia started in 1919 as Van Elderen & Co in Aalst (The Netherlands) with the production of milk cans, jugs, sieves and funnels. Over the years, Brabantia has grown into a worldwide royal interior brand, known for its smart, stylish and sustainable household products. The first pedal bins were made in 1952. Another highlight was the introduction of the iconic Patrice print in 1969, followed by the famous plastic corkscrew in 1985. Contemporary favorites include the unique Bo Touch Bin and the Linn Collection. Products that make daily chores more pleasurable as a stylish part of the interior.
*2022 results include DutchDeluxes and Lékué. Lékué and DutchDeluxes together realized a turnover of 13 million euros in 2022. Brabantia Holding took over DutchDeluxes in 2017 and Lékué in 2021. The Holding has the ambition to further expand the number of brands in the future.