About us.
In a world of overconsumption, Brabantia creates household products worth keeping. Products with an iconic design, smart and thoughtful and built to last. We have been doing so for over a century. Since our start in 1919, the Brabantia family business has grown into a global brand known for kitchen and homeware. Our products make tasks around the home more enjoyable, and support and inspire a sustainable lifestyle.
On our end, we work hard on minimising our impact on the planet and contributing to a circular economy. We choose responsible materials and design for durability and repairability. And you can trust that: a guarantee on all products of up to 10 years, 20 years of spare parts and over 100 years of expertise speak for themselves. Designed to last. Brabantia.
Tijn, CEO Brabantia
"100 years ago we began
to design products for the way you live and love today."
Designed to last, since 1919.
Cherish your roots.
Brabantia can be found all over the world. We have offices and production facilities from Austria to the U.S., and from China to Finland. But our roots are in the Netherlands, in the province of Brabant to be precise. That is where, in 1919, great-grandfather Van Elderen produced his first milk cans and jugs. We crafted our first pedal bins in 1952, and our iconic 'Patrice' pattern dates back to 1969. Now, the fourth generation is at the helm of our family business, and our Dutch Design has earned a place in the homes and hearts of millions worldwide.
Sustainable by nature.
Our commitment to sustainability began long before "recycling" became a trend. Back in the 1940s, we were already transforming condensed milk cans into cups. And that spirit still lives on in our products today: drying racks and rotary dryers for natural drying, Fairtrade ironing board covers, and waste bins designed for waste separation.
Our goal is to be 100% circular by 2035—using safe materials, clean wastewater, renewable energy, recycled production waste, biobased materials, and fully recyclable products.
Since March 2023, we've proudly held the B Corp certification. It recognizes our positive impact on people and the planet and aligns perfectly with our mission to become fully circular by 2035.
People.
We love our products, but we love our people even more. As a family company, we take care of each other and future generations. We want to challenge and inspire each other, and make things happen together. As human beings, we value being caring, bold, and ingenious—and we believe in getting things done. We are open and treat each other honestly and respectfully. Safety is central to us, in all respects and above all else.