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Iron out inequality!

Brabantia’s New Dawn Ironing Board Cover is made with 100% Fairtrade Cotton 

Bring some new energy to the table with the fresh new Brabantia Ironing Board Cover New Dawn made with 100% Fairtrade Cotton. A beautiful top layer that brings great quality and great design, made for you and your Brabantia Ironing Board. Available from September 2023 on Ironing Boards A, B, C, and D with Black Frame or sold separately as a replacement cover set or top layer only. Happy ironing!

 

Better future for farmers? Covered!
Not too big on ironing? The Brabantia New Dawn cover is made with Fairtrade cotton will make even this chore more pleasant. This feel-good cover has a tranquil green print on unbleached cotton. It is durable and works great for both regular irons and steam irons. The cover is always taut thanks to the cord binder and Stretch-System. All of the cotton is certified by Fairtrade, traded, audited and sourced from Fairtrade producers. A natural beauty, and all you need for great ironing! Available from September 2023 on Brabantia Ironing Boards size A, B, C and D, as a replacement cover or complete set of a fresh new ironing board cover and a thick underlay. Use the colour code to find the right size with ease.

 

Why Fairtrade Cotton is important to Brabantia
At Brabantia, we are committed to making a positive difference for people and planet. That is why we took the next step: all of the cotton in the New Dawn Ironing Board Cover is Fairtrade certified, traded, audited and sourced from Fairtrade producers. The strict Fairtrade standards are designed to ensure farmers and workers are all safe, have good working conditions and are treated fairly – especially those in Asia, Africa and Latin-America. As well as protecting the environment where Fairtrade cotton is grown. Choosing Fairtrade cotton for our ironing board covers is yet another step towards a fairer, more sustainable, eco-friendly and ethical world. And by buying (an ironing board with) this cover, you are helping too! Let’s choose today for a fair tomorrow!

 

Brabantia Ironing Board New Dawn
Ironing on a Brabantia Ironing Board made with Fairtrade Cotton is a conscious choice. You can choose from four shapes and sizes …... The lean Brabantia Ironing Board A is 110x30 cm and has a steam iron rest that can be set to left and right-handed use. The much-loved Brabantia Ironing Board B with solid steam iron rest measures 124x38 cm and has all you want in an ironing board. The plus size Brabantia Ironing Board C with steam unit holder gives you 124 x 45 cm of ironing space and saves you the hassle of moving your laundry around on the board. And finally, the Brabantia Ironing Board D has a parking space for your iron on its 135x45 cm table with a frame suitable for ironing sitting down. All boards have a stylish and strong black frame and are even Cradle-to-Cradle Certified at Silver level. The New Dawn Ironing Board Cover is made with 100% Fairtrade Cotton, is durable, handy and always smooth - a top layer in both size and quality. A perfect fit, available from September, 2023.

 

The New Dawn Ironing Board Cover and Ironing Boards will be available from September 2023 from (online) leading retailers, including high street department stores, superstores, quality independent kitchen and homeware specialists. The Ironing Boards have a 10-year guarantee, and Brabantia offers 2 years on the cover. For details, please contact our sales department or visit our website www.brabantia.com


Notes to Editor: 

 

BRABANTIA, DESIGNED FOR LIVING
From modest beginnings in 1919, Brabantia has grown into a global interior design brand that is known for bringing smart and stylish design to kitchen and homeware. At Brabantia, we believe that life should be more beautiful, more pleasurable, and more sustainable. We take pride in the little things, designing products with great attention to detail and a strong desire to make a positive difference for people and the planet. Our products make everyday tasks around the home a bit easier and more sustainable, and life's small moments even more special. You can love and use them for as long as you want, without feeling guilty when you finally let them go. That’s ‘Designed for living’.

www.brabantia.com/press

WHAT IS FAIRTRADE? 
Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in Africa, Asia and Latin-America. Their approach enables farmers and workers to have more control over their lives and decide how to invest in their future. All of the cotton in the Brabantia Ironing Cover New Dawn is Fairtrade certified. This empowers cotton farmers and workers to enhance their living standards, invest in their communities and businesses, and protect our shared environment. 

Visit www.info.fairtrade.net 

 

B CORP
We are honoured that Brabantia is part of the special community of B Corps. B Corps, Benefit for all Corporations in full, are companies recognised for their positive impact on people and the environment. Achieving the B Corp certification is an extensive process that takes almost 2 years. It includes a complete company research on corporate social responsibility and looks at the impact of a company on five pillars: governance, environment, employees, customers, and community. https://bcorporation.eu/

 

CRADLE TO CRADLE CERTIFIED®. 
Sustainability is in our nature, and in our products. That’s why many of our products are Cradle to Cradle Certified® at Bronze or Silver level. They meet strict requirements for the (re) use of materials, renewable energy, water management and social justice. The Cradle to Cradle Certificate (Cradle to Cradle Certified®) is an international certificate for raw materials and products that can be fully reused in a way that preserves or even increases their value. There are five levels of certification that products can achieve: basic, bronze, silver, gold, and platinum. Certified products are reviewed every two years, stimulating us to always improve our scores.  

Find out more at www.c2ccertified.org