FROM
THEN TILL
NOW.
Brabantia was founded in 1919 by a group of
15 people in the small Dutch town of Aalst.
We’ve always been a family company that
believes in creating products that are made
with integrity by people who care about quality.
Ideas that are made to last – and designed
for living.
1919
We started as Van Elderen & Co in Aalst Netherlands and began by producing milk cans, jugs, sieves and funnels.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1919-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1919-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_11.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_11.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1930-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1930-m.png)
1930
We diversified into making radio casings for Philips.
1945
After the war we helped to recycle old 'condensed milk' tins into cups. Even then we were thinking about recycling.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1945.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1945.png)
1950
Our founders with a selection of our hero products.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1950.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1950.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_12.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_12.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1955-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1955-m.png)
1952
A landmark moment - our first solid range of pedal bins.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_13.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_13.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1960.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1960.png)
1960
An example of our caring advertising.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_14.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_14.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1970-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1970-m.png)
1969
Our iconic 'Patrice' pattern was launched.
1985
The launch of our famous plastic corkscrew. To date, millions have been sold.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1985-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1985-m.png)
1999
Our first waste bins featuring Touch Bin technology.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1999-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/1999-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_15.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_15.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2006-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2006-m.png)
2006
The launch of the WallFix dryer.
2014
The launch of our new vision - Designed for living.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2014_1.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2014_1.png)
2014
Our first Cradle to Cradle cerfiticate.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2014_2-s.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2014_2-s.png)
2015
We love our planet! Brabantia becomes official partner of WeForest.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2015-m2_2.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2015-m2_2.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/The_Ocean_Cleanup_logo.svg_2.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/The_Ocean_Cleanup_logo.svg_2.png)
2016
Proud sponsor of the Ocean Cleanup from 2016-2020
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_16.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/no-background_16.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2017-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2017-m.png)
2017
The launch of Bo Touch Bin.
2018
Acquired brand label DutchDeluxes.
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2018-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2018-m.png)
2019
Brabantia celebrates - the 100 year anniversary!
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2019-m.png)
![](https://www.brabantia.com/cdn-cgi/image/format=auto,onerror=redirect/media/wysiwyg/2019-m.png)